Camden Football club: Jack, Ariel
United Media: Cindy, Stanly, David Liao
I really admire both of Jack and Ariel for their negotiating. Ariel proposed some ideas those sponsor never think of. Jack is very good at bargaining with sponsor.
CFC: 65m for 5.5 years
UM: 20m for 4 years and an additional 10m if the club wins the European Cup
Compromise: 45m for 4.5 years. UM pays 20m at the first year.
Jack always use the magic words ��� How about��存ince we want and you want��尖ou pay ��� annually?���
CFC: Ariel said that the color of logo will affect players��� eye. It will make CFC lose.
UM: Keep advertisement simpler. UM just paint its name with white color on the ground without any color else.
To substitute the rest advertisements, Ariel proposed UM to send 10% of audience small gifts with advertisements. And UM accepted.
Promotion by players
CFC: Jack said UM should pay extra 10m to buy two star players and players need practice not do promotion.
UM: No more star player and, of course, all players should do promotion.
UM buy extra one star player for 5m and only 2 star players do promotion at least 25 days per year. And UM will change players��� cloth supplier and players will wear much smaller logo on their clothes.
Eventually, as a representative of UM, I think we still pay too much especially on buying additional star player. I think I will do better next time. And I would said that Ariel is realy a great lier... and also a successful businesswoman.